It’s late afternoon and the friendly gurus at Online Marketing Gurus (OMG) have paused for a rare breather in their sleek little lobby. A floor-to-ceiling graphic is covered in online and web-related phrases in cool grey tones. Among them, the company mantra stands out in vivid purple and yellow: “LET’S CREATE A MOVEMENT TOGETHER. YOURS.” That combination of techno-cool and inspiration defines just about every element of OMG.
“Every interaction we have with our clients is about getting to the heart of what really matters to them,” says creative director Melissa Fernandes. “Why do you do what you do? What really matters to you and your business? We love to see our clients’ eyes light up when they talk about their purpose. It’s important to clarify purpose upfront so we can develop a custom content marketing strategy that aligns with their goals.”
Melissa founded the agency as Pinstripe Creative in 2007. Director of communications (and Melissa’s little sister) Krystal D’Souza joined forces with her in 2010. The duo takes their jobs as gurus seriously. Brand management, web development, interactive apps and search engine optimization (SEO) are OMG’s four pillars. “We are content marketers, focused on creating quality content online that extends your brand reputation and attracts and converts your customers into loyal fans," says Melissa. "That’s where creating your movement comes in.”
