Owner Nate Morris laughs as he explains that Driftwood Athletics might be “the worst-kept secret in Burnaby.” Despite having very little signage, and relying strictly on word-of-mouth, Nate and his business partner Hector Hortelano have created something of a fitness movement in North Burnaby, with clients responding to their unique combination of intense training and friendly faces in a down-to-earth, industrial setting.
“We haven't done any advertising at all,” Nate says with a grin. “We're a small space, we don't have a sign on the door and we're a bit hard to find. It's a tight-knit community, but each month, there's a handful of new people, and the next month, a handful more, and so on. And now, we can't believe how many people keep coming in here.”
