Went to First Choice in London Ontario, wanted my blonde hair dyed back to my own color, dark chestnut brown, first they dyed it red, then put another color over top of that, still came out red, then put in another color on top of that, still came out red, I complained, 3 of them consulted, put in a 3rd dye, UNBELIEVABLE JET BLACK, are these people for real, I WILL NEVER RETURN...INCOMPETENCY IS NOT AN ATTRIBUTE!!!